The Red Ocean of Hearing Aids in Singapore

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"I regret having only completed my reading of Blue Ocean Strategy by Kim & Mauborgne because it completely reframed my perception of strategy and how it should be conducted, and perhaps would have led me to unlock a larger blue ocean during my stint in sales. The old me's idea of strategy was about thinking out of the box, being freeform and creative with the sole aim to outcompete others. This book enlightened me that the obsession towards competition has inherently led me to be boxed in. Effective market expansion strategies can be deliberate and methodical while making competition irrelevant. I believe many business owners operate with the same obsession and worries as I did, so I would highly recommend having a read of Blue Ocean Strategy.

To cement the learning experience, I will attempt to use the framework to do an analysis of the current situation of dispensing hearing devices (including OTC) in Singapore. I won't be able to do everything in a single post so I will focus on the strategy canvas first, and perhaps further analysis, so do let me know if this is of value to you! Of course, I would be more than happy to explore with you to create your own blue ocean. You know how to reach me :)"

https://www.linkedin.com/pulse/red-ocean-hearing-aids-singapore-kenny-tan-agjoc